The Bridges of Light Campaign: GET ARCHITECTS, The Bridges of Light Campaign

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Richard H. Driehaus Laureate 2010

The Bridges of Light Campaign

The Bridges of Light Campaign (www.thebridgesoflight.com)is raising funds to place programmable LED lights on the bridges of Daytona. Light sculptures have proven (USA,Europe, China) to increase community well-being, attract visitors and build social capital. Making any city happier through public art works and in this case providing a flexible toolkit usable in a multitude of events 365 days a year is a valuable asset for any city to have. Public artworks of a comparable nature (light bridges) have become proven success stories, and also had surprising side-effects. Real estate values have risen and visitor levels have increased. This shows that any initial investment provides a far great return-on-investment, benefitting the local residents as well as the business community.

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